David Rocker

Beyond the Bottom Line: Giving Back as a Core Value

For most of my career, I’ve been focused on performance. Helping companies grow, scale, and optimize their systems is what I do. I love numbers. I love the process. But over time, I’ve learned something more important: no amount of business success matters if it doesn’t also make a difference in people’s lives. Community engagement […]

Beyond Spreadsheets: How Engineers Can Lead in a Data-Driven World

As someone who started out with a degree in Industrial and Systems Engineering from Georgia Tech, I’ve always been fascinated by how things work — not just machines or software, but systems, workflows, and even organizations. Over the past three decades, I’ve worked in everything from corporate finance to consulting, helping companies of all sizes […]

The Human Side of Optimization: Leading People Through Process Change

When people hear the word “optimization,” they often think of spreadsheets, systems, and metrics. They picture process flow diagrams, automation tools, or dashboards with key performance indicators. That makes sense. After all, optimization is about making things better, faster, more efficient. But in all the talk about systems and numbers, one critical element often gets […]

ESG in Commercial Real Estate: Aligning Profitability with Sustainability for Long-Term Growth

A New Era for Commercial Real Estate For years, commercial real estate has been driven by a singular focus: maximizing returns. While profitability remains a priority, the industry is evolving to embrace a broader responsibility—one that considers environmental, social, and governance (ESG) principles as key drivers of long-term success. As investors, developers, and stakeholders increasingly […]

Master-Planned Mixed-Use Developments: The Next Evolution in Community-Centric Real Estate

A Vision for the Future For decades, real estate development has been driven by a singular focus—whether residential, commercial, or retail. But as our cities evolve and our communities demand more integrated solutions, it has become clear that the future of real estate lies in master-planned mixed-use developments. These developments are not just about constructing […]